About Us

Technical Intelligence for the Era of Sustainability
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Lisa Green - CMO
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Dr. John Smith — Founder & CEO.

Our Story

Good Tracking Academy is the educational and strategic consulting arm of Good Tracking. We were founded with the purpose of translating the complexity of global standards into practical knowledge, empowering companies and professionals to lead the transition toward a circular, transparent, and socially responsible economy. Our Origin and Motivation The creation of the Academy is a direct response to the extensive market experience accumulated by our leadership and a highly qualified team. With a solid track record as lead auditors in international certifications and specialists in greenhouse gas validation, it became clear that traceability technology must be accompanied by deep technical understanding. We have identified that companies frequently face a severe gap in accessing specialized technical knowledge, encountering highly complex requirements that are difficult to implement into their daily operations. Good Tracking Academy was created precisely to simplify these regulatory guidelines, tailoring them to the practical reality of each organization. In this way, we provide the necessary support so that compliance and data collection are no longer interpreted as an insurmountable bureaucratic obstacle, but rather constitute a strategic management tool that promotes true product value. Areas of Expertise and Specialization We offer training through our digital platform as well as in-person formats, alongside customized consulting services that cover the critical pillars of the global market. We operate cross-functionally across the following sectors and themes: • Sustainable Textiles: Advanced technical training and consulting focused on compliance, traceability, and the adoption of circular practices across the textile supply chain. • Carbon Footprint and Environmental Management: Specialized consulting in emissions calculations, resource consumption (water, energy, and waste), and Life Cycle Assessment (LCA). • Integrated Management (Quality, Safety, Environment, and Social Standards): Implementation and capacity building based on international standards for quality management, occupational health and safety, environmental responsibility, and social justice and compliance criteria. • Internal Audits and Due Diligence: Detailed process evaluation, compliance diagnostics, and preventive investigations to ensure alignment with global standards and the operational and legal security of the business. • Agriculture and Forestry: Strategic support and training for the sustainable, regenerative, and responsible development of agricultural and natural resources. • Risk Analysis (SWOT) and Procedures: Development of risk matrices, strategic SWOT analyses, and the structuring of customized internal procedures, enabling organisations to anticipate scenarios and mitigate corporate impacts. • Digital Product Passport (DPP): Preparing teams for the new European directive, teaching how to manage product lifecycles and traceability via blockchain and IoT. • Compliance Consulting: Support in implementing management systems, addressing non-conformities, and preparing for third-party audits.

Corporate Commitment

🌟Mission: To empower the entire value chain through knowledge, simplifying complex standards to promote circularity and informed decisions that prioritize environmental and social responsibility.

🔮Vision: To be the leading global reference in education for cross-sector traceability and sustainability, driving the implementation of the Digital Product Passport through training.

💎Our Values:

  • Education for Transparency: Transforming raw data into reliable intelligence.
  • Technical Simplicity: Demystifying regulations and facilitating their practical application.
  • Social Justice: Promoting practices that value human capital across all links of the supply chain.
  • Continuous Innovation: Keeping our partners at the forefront of climate change developments and market demands.

Meet Our Lead Instructors

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Jack Lee

Good Tracking provided end-to-end traceability and transparency, making sustainable supply chain management and circularity simple and intuitive

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Zoya Hank

The Good Tracking Academy expertly translated complex global compliance regulations into practical, actionable steps, offering exceptional technical support.

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Alex Jones

The platform made implementing the Digital Product Passport (DPP) effortless, allowing the brand to share centralized sustainability data directly with consumers via QR Codes.

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Chris Parker

The circular marketplace successfully repurposed idle assets to reduce waste, while the platform’s carbon footprint analytics drove smarter, eco-friendly business decisions.

Number Speaks

10+

Awards

5+

Countries

12+

Partners

7K+

Students

What Our Students Have to Say

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Kelvin Black
From Dallas, USA
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Zasha Swan
From Australia
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Frank Jones
From Japan
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Jack Brownn
From London, UK